Senior Market Analyst - Ballymena / Hybrid

VANRATH are recruiting on behalf of one of Ireland's fastest growing tech companies, we are seeking a Senior Market Analyst to add to the team, this is a contract position to cover maternity cover - the position will be a minimum of 12 months (may stretch up to 15).

• Salary – up to £40,000
• Hybrid working - 3 days at home, 2 in the office
• Massive benefits package (enquire within)
• Award-winning company with multi-million pound investment to support global expansion and product development

The Role

Marketing Data & Insights

• Partner with leadership to shape data-driven marketing strategies.

• Develop and maintain marketing dashboards and performance reports.

• Track deal sources and key KPIs to inform strategic decisions.

• Deliver monthly insights on marketing performance and customer journey trends.

• Prepare data for quarterly business reviews and ad-hoc analysis.

• Provide CRM support specific to marketing operations.

Sales Analytics & Reporting

• Maintain and monitor target account databases.

• Use data insights to support sales target planning and forecasting.

• Be the go-to contact for sales and business development data needs.

• Generate and manage regular sales performance reports and KPIs.

• Produce board-level reports and oversee dashboard performance.

• Deliver custom reports on pipeline activity, forecasting, and product performance.

• Update and refine sales and business development playbooks.

CRM Management & Process Optimisation

• Onboard and support CRM users, ensuring adoption and accuracy.

• Manage CRM user permissions, billing, and system integrity.

• Own and improve CRM workflows across the commercial process.

• Assign inbound leads and maintain automated data routing.

• Oversee deal pipelines and ensure alignment with team workflows.

• Build and refine automated alerts and workflow notifications.

• Support complex sales methodologies (e.g., MEDDPICC) and forecasting models.

• Lead data quality initiatives and enrichment projects across the CRM.

Essential Criteria:

• Bachelor’s degree in Marketing, Business, Sales, Data Analytics, or a related field
• 2+ years of experience in Sales and Marketing Operations, market research, or a similar analytical role.
• Proven experience with managing a CRM platform and marketing automation tools.
• Experience in data analysis and reporting with the ability to translate data into actionable insights for strategic decision making.
• Demonstrated success in process improvement.
• Experience in people management and mentoring.