Location:
Belfast
Workplace:
Hybrid
The opportunity:
The Search Engine Optimization
Specialist will play a critical role in optimizing and enhancing search
capabilities within the Firm, the role-holder will collaborate closely with the
Senior Manager for Content Management, internal teams, and external vendors to
improve systems, tools, and processes that support the Firm’s knowledge
management initiatives. This includes managing and optimizing internal search
capabilities, enhancing user experience, integrating data systems, and
implementing SEO strategies for enterprise search to ensure that content is
easily accessible and highly discoverable. This role aligns with the Firm’s
Knowledge, Content, and Data strategies.
The Firm is modernizing its
digital content platforms to better support its lawyers and business
professionals by optimizing content and data within the Microsoft environment,
including through GenAI enablement. This transformational program sits within the
context of and aligns with a continued focus on quality. In this context, the
role is critical in optimizing and enhancing search within the Firm.
Working at Baker McKenzie:
Baker McKenzie is the world’s
leading law firm with offices all over the world. Our Belfast Centre is home to
over 400 colleagues in both legal and professional services.
We offer one of the best
workplace benefits packages in the business with comprehensive private health
cover, income protection, life assurance and a full employee assistance plan.
These and a host of other benefits make us one of the most desirable companies
to work for in Belfast.
We are committed to promoting
inclusion, diversity, and equity for all and are confident we can provide a
career as individual and as exceptional as you.
Responsibilities:
Search optimization:
- Develop
and implement enterprise search strategies to enhance the internal
intranet's user interface (UI) and user experience (UX)
- Conduct
keyword research and analysis to identify enterprise search optimization
opportunities
- Optimize
content structure and tagging to improve search relevance and
discoverability
Work with content creators to ensure search best practices are integrated
into all business content
- Provide
support for user queries, troubleshoot issues, and maintain documentation
of operational procedures related to tools and projects
Search and data integration:
- Develop
taxonomies and metadata systems to categorize and organize content for
improved searchability and GenAI readiness
- Integrate
structured and unstructured data to create comprehensive knowledge
connections, improving data visibility and accessibility
- Improve
internal linking structure and enhance search functionality through
collaboration with technical teams (e.g., SharePoint engineers) and
vendors
- Regularly
audit search functionality, identifying areas for improvement based on
user data and feedback
Data management and best practices:
- Establish
and maintain data management best practices to ensure data integrity,
quality, and security
- Adhere
to data governance policies and procedures to manage data lifecycle and
compliance
- Collaborate
with stakeholders to ensure consistent data standards and practices across
the Firm
- Guide
data management tools and technologies to support data-driven
decision-making
- Conduct
regular training sessions on data management best practices and tools for
internal teams
Search performance & analytics:
- Monitor
and analyze search performance metrics, utilizing analytics tools to
optimize search functionality
- Focus
on improving search relevancy, tuning search algorithms, and optimizing
search configurations based on analytics
- Develop
and maintain regular audits and performance reports to measure search
success and areas for enhancement
Technical support & training:
- Offer
technical training on search features, tagging systems, advanced search
usage, and the search engine’s indexing/ranking processes
- Conduct
training to help users navigate and utilize Knowledge tools more
effectively
- Provide
hands-on support for Knowledge tools, developing and updating FAQs and
troubleshooting solutions
Collaboration & solution development:
- Work
closely with the Technology team to configure and test solutions
- Assist
in building templates, reports, and troubleshooting issues across tools
- Support
ongoing system enhancements, including testing patches, integrations, and
upgrades
- Collaborate
closely with the project team associated with the digital transformation
project, working with content creators to implement and drive changes to
processes to enable user experience optimization
Engagement & policy adherence:
- Ensure
proper levels of engagement with Knowledge content by attorneys,
constantly working towards improving the user experience and ensuring user
feedback is incorporated as appropriate
- Maintain
and drive adherence to policies, best practices, and guidance designed to
achieve the key aims enabled by the responsibilities outlined above
- Be
known as the expert and go-to person for the resolution of issues and
business solutions relating to search
Additional responsibilities:
- The
position may demand simultaneous involvement in other Firm programs and
workstreams as required from time to time, particularly those within the
context of legal technology involving knowledge content, including the
Firm’s GenAI program of work. This means the role-holder may input into
and support any other legal technology and Knowledge projects as required
from time to time
Skills and Experience:
- Proven
experience as an enterprise search specialist or in a similar role with a
strong focus on content optimization and search functionality
- In-depth
knowledge of SEO practices, analytics tools, and software
- Experience
working with SharePoint, including configuring web parts, creating content
types, and managing term stores
- Strong
understanding of metadata systems, taxonomy management, and how they
impact search discoverability.
- Strong
analytical and problem-solving skills with the ability to translate data
into actionable insights
- Able
to work independently, manage multiple projects, and meet deadlines
- Knowledge
of enterprise search concepts, including relevancy tuning, rank boosting,
and search suggestions
- Experience
with GenAI or an understanding of its role in content optimization
- Strong
communication skills and the ability to collaborate effectively with
various stakeholders, both internally and externally
Desirable Skills:
- Experience
with business intelligence tools like PowerBI for content reporting and
analytics
- Familiar
with advanced search strategies and techniques, especially for intranet
search and internal systems
- Able
to create both quantitative and qualitative analytics to evaluate changes
and test new solutions
- Appreciation
for the importance of a consistent, firm-wide taxonomy and its impact on
content accessibility
- Familiar
with web technologies, including HTML, CSS, and JavaScript