Head of Marketing

Group Marketing Manager

Salary £ Competitive

Head Office, Cookstown

Hours of work: Monday – Thursday 8.30am – 5pm & Friday 8.30am – 4pm

MCS Group is currently working alongside a leading supplier to the construction sector throughout the island of Ireland to recruit a Head of Marketing to contribute to the success of the marketing strategy and successfully lead the Marketing department.

Core responsibilities:

• Develop and implement the company's marketing strategy with a focus on driving business growth.
• Collaborate with the Sales Director and team to stay informed about market trends and execute targeted marketing campaigns.
• Plan and oversee advertising campaigns, monitor their performance, analyse results, and suggest improvements.
• Maintain and enhance product branding, including livery consistency and style guidelines.
• Manage email marketing efforts, including database management and weekly e-shot distribution via platforms like Mailchimp.
• Oversee CRM systems, ensuring accurate data management and generating activity reports.
• Work with third-party agencies on PPC campaigns and supervise website development projects.
• Manage social media platforms and website content across all brands, ensuring consistent and engaging content delivery.
• Develop and execute SEO strategies to enhance search rankings and boost organic traffic.
• Organise and manage trade shows and promotional events to enhance the company's presence.
• Monitor and report on the marketing department's budget to ensure effective resource allocation.

Essential Criteria:

• Excellent knowledge of marketing concepts and principles.
• Excellent copywriting, editing and proofreading skills. Attention to detail is paramount.
• Excellent leadership, organisational and time management skills.
• Excellent presentation skills, possessing creative flair and a positive attitude.
• In-depth understanding of digital and social marketing best practices.
• At least 5 years’ marketing experience at a senior level and a relevant degree in Marketing or similar.
• Full valid driving licence to travel between depots and attend events.

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 22.