Head of Strategic Marketing

Head of Strategic Marketing

Department: Marketing and Student Recruitment
Grade: 9 (£58,629 - £67,795 per annum)
Responsible to: Director of Marketing and Student Recruitment
Campus: Any – Belfast, Coleraine or Derry~Londonderry
Closing Date: 04 February 2025 at 23.30
Reference Number: 033723
(Permanent / Full-Time)

- ABOUT US -

We are a university with a national and international reputation for excellence, innovation and regional engagement, making a major contribution to the economic, social and cultural development of Northern Ireland.

Our core business activities are teaching and learning, widening access to education, research and innovation and technology and knowledge transfer.

- THE ROLE -

The Head of Strategic Marketing will lead a team of 10 with direct line management of 2 Strategic Marketing Managers and a CRM Officer. The postholder will lead the most significant commercially focused function within the Marketing & Student Recruitment Directorate. The postholder will be an expert Marketeer, who exemplifies a strong partnership approach, collaborating with internal and external stakeholders, and demonstrating a practical, purposeful, 'can-do' attitude. They will be highly commercial, customer-centric and capable of inspiring and leading a small team to deliver challenging objectives.

- ABOUT YOU -

• You will lead the development and delivery of an overarching integrated Strategic Marketing Plan to support the achievement of the full range of University goals under People, Place and Partnerships.
• You will lead, mentor and support the team to design and embed Matrix Working Groups as a key way of working, to deepen engagement and positive working relationships across Faculties and wider University stakeholders, finding agreements, removing barriers, and supporting collaboration and co-operation.
• You will lead the development of a robust approach to market research and MI including business scorecards and appropriate regular reporting.

For further information and to submit your application, click APPLY NOW.

Ulster University holds a Silver Athena SWAN Award in recognition of our commitment to advancing Gender equality. You can read more about what this means on our University website.

The University has a range of initiatives to support a family-friendly working environment, including flexible working.

The University is an equal opportunities employer and welcomes applicants from all sections of the community, particularly from those with disabilities. Appointment will be made on merit.