VANRATH are delighted to be assisting a fantastic Manufacturing & Development based company with the recruitment of a Senior Marketing Executive. Fantastic company to work in.
This will be based in the Company's site in Cookstown - Permanent Role
This company has a fantastic reputation, and they have a beautiful new office.
The role is based on-site Monday - Friday (Early Finish Friday)
Salary:
Fully Negotiable + Fantastic Benefits Package - Progression Opportunities
Responsibilities:
The Senior Brand Executive will play a critical role in developing and executing marketing strategies, enhancing brand visibility, and driving customer engagement. This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and expertise in managing integrated marketing campaigns.
Key responsibilities:
- Develop and implement the annual brand plan and budgets
- To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
- Plan and implement effective product launch strategies. • Plan and co-ordinate ongoing development of brand websites.
- To continue to identify project specific case studies and build the photography and video portfolio.
- To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
o Creative Development - conceptual idea generation of visual and messaging through to final implementation;
o Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
o Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
o Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
o Direct Mail - database management, production of mailing materials, organising fulfilment;
o PR - agreeing campaigns, organising copy, liaising with PR consultant;
o Events - organising event and exhibition attendance and displays
o Point of Sale - agreeing format and message, organising and approving design, production and distribution
o Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
o PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
o Email marketing - plan and co-ordinate e-alert activity.
The Ideal Person:
- Bachelor’s degree in Marketing, Business, or a related field.
- Significant experience in a senior marketing role, preferably within the construction or manufacturing sector.
- Strong project management and organizational skills.
- Expertise in digital marketing, including SEO, email marketing and social media.
For further information on this opportunity, or any other jobs in Belfast or wider Northern Ireland, please apply via the link below or contact Jack Groves in the strictest confidence.
Chanel Gillen was so helpful and took the time to understand want I wanted to get out of my next role. I was really impressed with how quickly it took her to find me my dream job and help me through the process!
Great service. A special thank you to Chris Haddock who went above and beyond. Very professional and made the process so easy. Thanks again Chris for all your work.
I could not fault Dan from Vanrath. We spoke for the first time on a Friday and by Tuesday I had been offered a position that was right up my street. Dan was not only been supportive and communicative throughout the process but also friendly and welcoming. Would absolutely recommend!
Dan has been a great help working with me through a more complicated job hiring process than normal. Always available when ive needed to get in touch and provides helpful advice on the next steps.