Senior Brand Executive

Senior Brand Executive
Cookstown
£35,000 - £40,000 based on experience.

MCS Group is delighted to have partnered with one of the UK and Ireland’s largest manufacturing companies based in Co. Tyrone to recruit a Senior Brand Executive to plan, develop and manage integrated marketing campaigns.

The Senior Brand Executive will play a critical role in developing and executing the marketing strategy, enhancing brand visibility, and driving customer engagement.

Core Responsibilities

• Develop and execute the annual brand plan and budget.
• Monitor competitor activities, analyse market trends, review internal sales data, and conduct market research to shape marketing strategies.
• Plan, develop, and coordinate the execution of comprehensive marketing campaigns within specified timelines and budgets, including: Creative Development, Email Marketing, Advertising Campaigns, PR, Social Media, PPC Campaigns.
• Events and Exhibitions: Organise attendance, displays, and logistics for events and exhibitions.
• Point of Sale: Define formats and messages, and oversee design, production, and distribution.
• Develop and execute effective product launch strategies.
• Manage and enhance brand websites through ongoing development.
• Identify project-specific case studies and build a portfolio of photography and videos.
• Provide day-to-day marketing support to sales teams, agents, distributors, and customers.
• Utilise CRM systems effectively to improve customer and consumer communication.
• Oversee the work of external agencies and suppliers (creative, PR, digital) to ensure timely, budget-compliant, and high-quality project delivery.
• Evaluate the commercial impact of marketing activities (e.g., return on investment vs. budget).

Essential Criteria:

• Bachelor's degree in Marketing, Business, or a related field.
• Significant experience in a senior marketing role, preferably within the construction/manufacturing sector
• Expertise in digital marketing, including SEO, email marketing and social media.
• Passionate and hard-working with excellent communication and interpersonal skills
• Ability to work independently and manage multiple projects in a fast paced environment

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 22.