Ecommerce Manager (Dungannon)

Vanrath has partnered with a leading FMCG company to hire an Ecommerce Manager, to lead a team and drive forward the success of their ecommerce performance.

This is an Office based role.

Salary/ Benefits

• Attractive Salary of ~£40,000
• Fantastic Benefits

The Role:

The objective of this role is to develop and implement a commercial focused plan to grow the direct-to-consumer sales through owned online channels. Drive brand awareness and maintain brand consistency in line with relevant brand guidelines ensuring our websites meet the needs of our customer journeys.

Responsibilities:

• Create and implement a digital marketing ecommerce strategy across all digital channels including but not limited to email marketing, social media marketing, content creation, SEO, PPC, Social ads, Google shopping, Google Ads, keyword optimisation & video marketing.
• Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
• Collaborate with the marketing team on the concept, development and implementation of digital marketing plans.
• Ensure channels are kept up to date with correct product, offers, and gift offers as well as updated product shots, banners, new in products/brands.
• Analyse market trends, customer behaviour, and competitor activities to make data-driven decisions.
• Work closely with the Ecommerce Manager to manage the ecommerce promotion calendar and all digital communications as well as blogs for SEO improvements.
• Deliver effective, cohesive, and engaging brand messaging across the company website.

The Ideal Person:

• 3+ years in a direct to consumer Ecommerce role or similar
• Digital Marketing / Web Development or related degree
• Knowledge of online selling platforms and how selling works, having focus on maximising sales across all other online platforms.

Desirable Criteria:

• FMCG experience
• Knowledge of Ecommerce Fulfilment
• Training and presenting skills