Digital Marketing Manager (Dungannon)

VANRATH is delighted to have partnered with a leading manufacturer in the FMCG sector to recruit a Digital Marketing Manager (focus on Brand) to join their talented team.

This is an Office based role.

Salary/ Benefits

• Attractive Salary of ~£40,000
• Fantastic Benefits

Responsibilities:

• Take ownership of multiple brands social media activity to drive follower count and overall brand awareness including influencer/brand ambassador strategies.
• Create and manage content for the brands social media, email and other forms of digital communication to help drive brand awareness and increase engagement.
• Measure the effectiveness of marketing content, and consistently test & learn how to improve key KPIs.
• Assist trade marketing in the creation of high-quality and locally relevant assets to help drive lead generation across advertising, email marketing & social media.
• Set up the right reports to communicate relevant performance insights, analysis, and information to the wider team.
• Work in synergy with the rest of the team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition.
• Assist in the creation and posting of content on our own digital platforms.

Essential:

• 3+ years’ experience in digital marketing roles with related specialist qualifications, Marketing or related degree
• Min. 2 years’ experience in a D2C digital marketing role
• Experience in creating and managing Google Ad and social media ad campaigns including PPC, Shopping and GDN.
• Proficient in the use of Adobe Illustrator, Adobe Photoshop, Google Analytics / Adobe Analytics
• Sense of brand and editorial voice

Desired:

• FMCG knowledge
• Graphic design experience
• Photography/Videography experience
• Content creation experience for product marketing
• Proficient in the use of Klaviyo for email marketing