Brand Executive

Brand Executive - £30k – Ballymoney

I am delighted to be working alongside an industry leading e-commerce retail and wholesale distribution company based in Ballymoney to recruit a Brand Executive (6-12month FTC) to support, develop and implement the annual brand plan.

About the role:

You will lead, develop and activate innovative marketing initiatives, campaigns and promotions to capture the attention of consumers and ensure that the marketplace and product brands are the brands of choice and achieve revenue targets.

Key Activities:

• Support the development and co-ordinate the implementation of the annual brand plan and trading calendar for the brand portfolio.
• Report on relevant metrics and using intelligence from customer research to keep up to date with consumer trends and inform creative strategies.
• Co-ordinate the implementation of brand initiatives to enhance brand presence, awareness and engagement in support of commercial goals across digital channels.
• Create, maintain and update brand collateral (brand story, messaging, photography, video, brochures, social content, blogs, packaging, digital platforms etc).
• Develop the annual product catalogue.
• Co-ordinate the delivery of industry events and sponsorships that build the brand through retail and trade.
• Liaise with Technical Product Specialist to plan and develop video, blog and webinar content to educate and delight our audiences in the use, features and benefits of our brand portfolio.
• Manage the organic social and email content plan for Facebook, Insta, LinkedIn.
• Report and review performance of brand sales and campaigns and make suggestions on how performance can be improved using creative solutions and ideas.

Essential Criteria

• Marketing Graduate or Marketing Post Gad (equivalent experience)
• 2 years marketing experience
• Developing creative briefs and copywriting experience
• Production of wide variety marketing collateral (brochures, catalogues, websites, pos, direct mail, product packaging).

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 22.