Marketing Executive - Full Time Permanent

Location: Based in Lisburn, 60/40 Hybrid after 6 months

Salary: £30,000

Hours of work: 37 hours per week

The Key Purpose: The Marketing Executive will play a key role in promoting Stepping Stones NI's mission, increasing visibility, and raising awareness of our four core services and six social enterprises.

Website & Digital Marketing:

• Assist in the maintenance and optimization of the charity’s website. Create and manage online content to drive traffic, engagement, and conversions. Support email marketing efforts, including creating newsletters and campaigns that resonate with our audience.
• Manage SEO work, identifying and managing both content and technical improvements.
  

Event Promotion:

• Support the marketing of fundraising and awareness events, including online campaigns, print materials, and public relations activities.
• Assist with the planning and execution of events, ensuring strong marketing support for participation and attendance and on the day support.

Reporting and Analysis:

• Track and report on key performance indicators (KPIs) for marketing activities.
• Use data insights to refine strategies and improve outcomes providing regular reports to the Director of Marketing & Communications.

Brand Positioning and Promotion:

• Maintain consistent branding across all marketing materials and communications.
• Ensure that all public-facing materials reflect the charity's values and are sensitive to the need of individuals with learning disabilities or barriers.
  

For a more exhaustive list of responsibilities please see attached application booklet.

About The Role

Essential Experience

• Bachelor's degree in Marketing, Digital Media, or a related field.
• A minimum of 2 years experience in a marketing or digital marketing role.
• Demonstratable experience in social media marketing (Meta, TikTok, LinkedIn), email marketing tools and website content management.
• Strong analytical skills, excellent communication and written skills and a proven track record of driving business growth through digital channels.
• Familiarity with the latest trends and technologies in digital marketing. Knowledge of SEO, SEM, and digital advertising is a plus.
• Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
• Strong creativity and an eye for design (experience with tools like Canva, Adobe Creative Suite).
• Strong organisations skills and the ability to manager multiple projects simultaneously working to tight deadlines.
• Ability to work effectively both independently and as part of a team.
• A proactive attitude with a willingness to learn and develop.
• A passion for social good and supporting people with learning disabilities/barriers to learning and employment.
  

Desirable Experience

• Experience working in the charity or non-profit sector.
• Knowledge of the learning disability sector and relevant issues.
• Familiarity with analytics tools (Google Analytics, social media insights, etc.).
• Experience with SEO (Search Engine Optimization).
• Experience of creating, managing and optimising paid media campaigns (Google Ads, PPC, Meta, LinkedIn).
  

Stepping Stones NI reserve the right to enhance the criteria in the event of an unprecedented response.

Stepping Stones NI are an Equal Opportunities Employer.

We will consider any reasonable adjustments during the recruitment process.

Required Criteria

• Bachelor's degree in Marketing, Digital Media, or a related field.
• A minimum of 2 years experience in a marketing or digital marketing role.
• Demonstratable experience in social media marketing (Meta, TikTok, LinkedIn), email marketing tools and website content management.
• Strong analytical skills, excellent communication and written skills and a proven track record of driving business growth through digital channels.
• Familiarity with the latest trends and technologies in digital marketing. Knowledge of SEO, SEM, and digital advertising is a plus.
• Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
• Strong creativity and an eye for design (experience with tools like Canva, Adobe Creative Suite).
• Strong organisations skills and the ability to manager multiple projects simultaneously working to tight deadlines.
• Ability to work effectively both independently and as part of a team.
• A proactive attitude with a willingness to learn and develop.
• A passion for social good and supporting people with learning disabilities/barriers to learning and employment.

Skills Needed

Salary

£30,000.00 per year