Social Media & PR Manager

Reporting to: Client Director

Location: Pavilions Office Park, Holywood

Hours: 9am - 5:30pm

Job Overview

We are seeking an innovative, dynamic and results-driven Social Media & PR Manager to lead the development and execution of creative impactful social media and PR strategies. The ideal candidate will be a creative individual possessing a strong understanding of digital trends and a passion for storytelling, expertise in building brand awareness, and the ability to drive meaningful engagement across a range of multi-media platforms. This role combines strategic planning, relationship-building, creative thinking, and content creation to elevate our clients’ presence and reputation.

Key Responsibilities

Strategy and Planning

• Develop and execute comprehensive data-driven social media strategies aligned with organisational goals, leveraging current trends to maximise engagement and audience growth.
• Identify target audiences and tailor content to engage users on platforms including Instagram, Facebook, TikTok, LinkedIn, X, and emerging platforms.
• Plan and manage content calendars, ensuring consistent and timely posting.

Content Creation and Management

• Develop compelling, creative, and on-brand content, including text, images, videos, and infographics and scheduling across multi-media platforms including Instagram, Facebook, TikTok, LinkedIn and X.
• Collaborate with internal teams, influencers, and external agencies to produce high-quality social media content.
• Implement and maintain a consistent tone of voice across all social media platforms.
• Stay up to date with social media trends and tools to ensure content is innovative and relevant.

Community Engagement

• Actively monitor, respond to, and engage with user comments, messages, and inquiries online in a timely and professional manner.
• Build and nurture an engaged community of social media followers for agency clients, increasing reach and loyalty.
• Monitor online brand sentiment and provide feedback on audience insights.

Analytics and Reporting

• Track, analyse and report social media performance metrics, such as reach, engagement, conversions, and ROI, to measure and evaluate campaign success.
• Use data insights to optimise future social media campaigns and inform strategy.
• Prepare monthly social media performance reports for clients.

Advertising and Campaigns

• Manage and optimise paid social media campaigns to maximise impact and ROI.
• Work with the team to integrate social media strategy into integrated PR campaign initiatives.
• Identify online partnership and influencer collaboration opportunities.

Public Relations

• Develop and implement comprehensive PR strategies to enhance brand reputation and generate positive social media coverage.
• Build and nurture strong relationships with content writers, journalists and influencers.
• Craft press releases, media kits, and briefing documents; pitch stories and secure media placements in key outlets.
• Monitor press coverage and report on PR campaign effectiveness.
• Assist in crisis management efforts, drafting appropriate responses and managing sensitive media interactions.

Collaboration & Leadership

• Work closely with internal teams across the Ardmore Group (PR, advertising, digital and studio) to align messaging across all channels.
• Stay updated on industry trends, bringing innovative ideas and best practices to the organisation serving as the go-to expert on social media.
• Results-focussed, take ownership of work and delivering exceptional outputs for clients.

• Manage several client accounts (consumer & corporate) simultaneously and deliver day-to-day execution of client social media programmes.

Required Skills & Qualifications

Essential:

• Graduate calibre combining industry related/professional qualifications.
• 3 years+ of experience in PR and social media management either in agency or in-house.
• Experience with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).

• Evidence of commitment to personal development.

• Proven track record of successfully managing media relations and securing high-profile coverage.
• Strong copywriting and storytelling skills with attention to detail.
• In-depth knowledge of social media platforms, analytics tools, and content trends.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong research skills.
• Excellent project and time management skills.
• Team player with the ability to manage upwards/downwards.
• Knowledge of SEO principles and how they intersect with PR and social media efforts.
• Good understanding of PR and industry ethical standards.
• Proficient in evaluating work and ensuring measurability of campaigns.
• Full UK driving licence and access to a car.

Desirable:

• Member of a professional body.
• Bachelor’s degree in Public Relations, Communications, Marketing, Digital Marketing or a related field.
• Experience in a middle management position, preferably in an agency.
• Communications experience with awards recognition.
• Proficiency in graphic design or video editing tools (e.g., Canva, Adobe Creative Suite).
• Experience in contributing to new business opportunities.
• Good understanding of the business landscape in Northern Ireland.

What We Offer

• Competitive salary and benefits package.
• Flexible working options, including hybrid and remote work opportunities.
• Access to professional development and training programs.
• A collaborative, innovative team culture with opportunities for career advancement.
• Buddying & mentoring system.
• Enhanced paid leave starting from 25 days per annum, 11 statutory holidays + day of your birthday.
• Mental health and wellbeing platform.
• Access to private healthcare.
• Company pension scheme.
• Year-round calendar of fun team building program & initiatives.

Additional information:

Closing date: the closing date for CVs Monday 16th December 2024. Late CVs will not be considered. Email your CV along with your Monitoring Form to

Shortlisting: Only candidates who clearly demonstrate how they meet the essential criteria will be shortlisted. The panel reserves the right to apply all or part of the desirable criteria at the shortlisting stage.

Reserve list: A reserve list of candidates may be maintained for the purpose of any similar vacancies (temporary or permanent) that may arise within 12 months of this recruitment process.

Employment offer: Any employment offer is subject to satisfactory completion of two employment references, proof of right to work in the UK and proof of any required qualifications.

LK Communications is an equal opportunities employer and welcomes applications from all sections of the community. All appointments will be made on the basis of merit.