Brand Executive

MCS Group is delighted to be working with a leading manufacturing company based in Cookstown, to recruit a Brand Executive to play a pivotal role in the dynamic marketing team.

As a Brand Executive, you will be responsible for driving the brand’s continuous growth through creative and effective marketing strategies. You will require excellent communication skills, team ethic and a can-do attitude. You will have the ability to work at a fast pace, be proactive at understanding technical information and bringing new ideas to the table.

Key Responsibilities:

• Marketing Strategy: Develop and execute marketing activities in alignment with the annual strategy and budget, ensuring brand growth and recognition.
• Market Insights: Monitor competitor activities, analyse market trends and internal sales information and conduct in-depth market research to inform strategic marketing plans.
• Integrated Campaigns: Plan, develop and execute fully integrated marketing campaigns, including creative development, video and CGI production, technical literature, advertising, direct mail, PR, events and digital marketing platforms.
• Product Launches: Plan and implement effective product launch strategies.
• Digital Presence: Coordinate the ongoing development of brand website and engage in the management of social media presence.
• Content Development: Continuously identify content opportunities such as project-specific case studies, photography, videography and brand news.
• Customer Support: Provide day-to-day support to sales team, partners and customers.
• CRM Utilisation: Utilise CRM for enhanced customer and consumer communication.
• Agency Management: Effectively oversee external agencies and suppliers (creative, PR and digital) to ensure timely and budget-compliant project delivery.
• Performance Evaluation: Continuously evaluate marketing activities to assess the commercial impact and alignment with budget activities.
• Communication: Ensure open and effective communication of marketing activities within the business/ with colleagues.

Experience

• Three years experience in a marketing role
• Experience in development marketing campaigns start to finish
• Proficiency in at least five of the following areas: integrated marketing campaigns, technical literature production, events and exhibitions, social media management, PPC campaigns, website content management, email marketing, direct mail, PR, video production.

Salary and Benefits

• Competitive salary (26-30k)
• 37 hours per week with hybrid working available
• 32 days of annual leave per year, inclusive of bank holidays which increases with service
• Health Assured (Employee Assistance Programme) & Life Assurance
• Enhanced Maternity and Paternity benefit
• Opportunity to progress your career with a fast-growing, innovative company.

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 22.