Head of Regional Campaigns and Communications

The Head of Regional Campaigns and Communications is a crucial leadership role within Queen's University Belfast, tasked with supporting the overarching goal of promoting and enhancing the University's brand and profile across the island of Ireland and building engagement with key external stakeholder groups. The post holder will report to the Director of Strategic Communications with a broken line report to the Director of Queen’s Global, the team responsible for supporting the delivery of ambitious student recruitment targets and international partnership plans.

The post holder will take a multi-faceted approach that includes developing innovative strategies, effective communications and engagement initiatives focused on raising the University's Civic University profile while working with teams as appropriate such as Alumni Engagement and Philanthropy, managing key campaigns with alumni and prospective donors. They will work as a link between a number of teams including Strategic Communications and Queen’s Global to ensure a coordinated marketing and communications narrative, bringing greater awareness of the University's key messages and current priorities under Strategy 2030, and building purposeful relationships with key audiences.

About the person:

Key responsibilities will include:

• Responsible for ensuring effective strategic oversight and collaboration across the Queen’s Global, StrategicCommunications, Civic Engagement, and Alumni Teams to develop successful marketing campaigns, communications strategies and civic engagement activities which support the University's strategic positioning and external profile across the island of Ireland. This will involve securing the engagement of key audiences such as prospective, current, and former students, staff, businesses, the local community, and other stakeholders to ensure the University's civic contribution and brand messaging is widely recognised and consistently embedded.
• Lead on the development of campaign activities across the island, based on advanced insight research and dataanalysis to inform strategic and operational developments, ensuring the University meets its strategic targets.
• Oversee and manage a team of communications professionals, fostering a collaborative and high-performanceenvironment.
• Responsible for a significant campaigns budget.

Essential Criteria includes the following:

• Degree (or equivalent qualification) in a relevant subject (e.g. Communications, Public Relations and Advertising, Marketing and English); OR Evidence of substantial relevant experience in leading successful brand communications and marketing at a senior level including extensive strategic management and leadership experience.
• Proven track record (including recent experience) of leading and directing successful brand communicationsand marketing campaigns at a senior level in a large, complex organisation (defined as one that matches 2 of 3 criteria: • Annual Turnover greater than £20 million • Balance Sheet Total of more than £10 million • Average number of employees of more than 100).
• Demonstrable experience in successfully managing digital engagement and social media strategies.
• Strong experience of data analysis, including the analysis and application of market research.
• Strong leadership and management experience, including a track record of working collaboratively acrossdifferent teams and departments.
• Experience of effectively managing a significant budget.

To be successful at shortlisting stage, please ensure you clearly evidence in your application how you meet the essential and, where applicable, desirable criteria listed in the Candidate Information on our website.

What we offer:

Beyond a competitive salary, the University offers an attractive benefits package including a holiday entitlement of up to 8.4 weeks a year, pension schemes and development opportunities. We support staff wellbeing with flexible working options, work-life balance initiatives and support for physical and mental health. You can find more detail on all of this and more on our website.

Queen's University is committed to promoting equality of opportunity to all. We subscribe to Equality Charter Marks such as the Diversity Charter Mark NI and Athena Swan and have established staff networks such as iRise (Black, Asian, Minority Ethnic and International Staff Network) and PRISM (LGBTQ+) which help us progress equality.