We’re excited to announce a brand-new exclusive
opportunity with ICC Belfast Waterfront Hall and Ulster Hall as they continue
to expand their entertainments business. This newly created role is part of
their commitment to delivering on their ambitious business plan, ensuring their
iconic venues thrive and grow.
As Marketing Manager, you’ll play a pivotal role in
shaping the future of their venues, driving innovative marketing strategies,
and engaging their diverse audiences.
The Role
A key member of the Marketing and
Communications team, the post holder will have responsibility for the development
and execution of Waterfront Hall and Ulster
Hall marketing and
communications plans focusing on generating revenue through ticket sales,
advertising and marketing packages as
well as ensuring a strong brand presence and awareness for two of Northern
Ireland's most iconic entertainment
venues, celebrating their rich heritage and culture.
The Marketing Manager will be
responsible for delivering an annual calendar of marketing activity that
delivers against predetermined revenue targets, as well as the wider business
objectives aimed at driving growth and prosperity for Northern Ireland's
night-time economy.
Marketing Strategy and Planning
•
Advance plan, manage and evaluate
entertainment marketing activity across digital, outdoor, radio and press.
Working closely with other departments and partners to ensure a consistent and
clear posting schedule.
•
Working with the Entertainment Marketing
Executive, and Digital Marketing Lead to develop and implement Waterfront Hall
and Ulster Hall marketing campaigns and take an analytical approach to
performance reporting.
•
Ensure a strategic and commercial focus is
taken to marketing and communication plans optimising for revenue as well as
celebrating the heritage of both venues and the contribution they make to
Northern Ireland’s night-time economy.
•
Ensuring maintenance of the Waterfront Hall
and Ulster Hall website is implemented and maintained to the highest standard,
ensuring seamless integration with digital channels and follow SEO best
practice.
Brand Management
•
Ensure brand guidelines are adhered to both
externally and internally to positively profile all venues and that the |
Waterfront Hall | Ulster Hall brand family is used appropriately in all
company-wide initiatives and projects.
•
Manage the full suite of Waterfront Hall and
Ulster Hall marketing collateral including digital, printed and promotional
assets and their distribution through trade, digital and traditional media.
•
Contribute to PR activity designed to create,
develop and maintain the positive profile Waterfront Hall and Ulster Hall.
•
Lead on planning for own shows and industry
events to ensure the positive profile of both Waterfront Hall and Ulster Hall.
Content Marketing
•
Using excellent copywriting skills plan,
produce and evaluate content including web content, thought leadership
articles, blogs, press releases, client testimonials and graphical assets that
complements ICC Belfast's unique value proposition
•
Collaborate with entertainment clients to
create, implement, and evaluate data-driven marketing campaigns that deliver
commercially beneficial outcomes
•
Create and project manage the implementation
of a range of lead magnets including webinars, ICC Belfast hosted events and
sales presentations with the aim of generating a healthy pipeline of qualified
opportunities
Person Specification
Applicants must:
•
have a third level qualification in a relevant
discipline such as marketing, communications or other transferable discipline (Journalism, Business
Management etc.)
•
have a minimum of 3 years' experience in a
commercially focused marketing role
•
have a minimum of 1 years’ experience managing
and leading a team to achieve shared goals and targets.
•
have experience of partnering with advertising
and marketing agencies and suppliers to create, refine, and measure campaign
success
•
have an expert understanding of persona-based
content strategies, and a proven history of creating lead magnets
•
have experience of managing online advertising
through search, display and social and performance reporting using analytics
software
•
have experience of using content management
systems
•
have experience of using email marketing
systems to include build, implementation and reporting
Next Steps
To apply for this
post and to see a full job description, please contact Nicky Strutt
The deadline for applications is Monday 11th November,
17:00.