Marketing Manager - Exclusive - Newly created role

Artemis Human Capital are delighted to be assisting our client, a leading Mechanical & Electrical and Facilities Management firm, with the recruitment of a Marketing Manager or Senior Marketing Executive looking to take the next step in their career. Our client is dedicated to providing innovative solutions and services to a diverse range of clients. With a commitment to excellence and customer satisfaction they have established themselves as a trusted name in the industry. Currently looking for a dynamic and results-driven Marketing Manager to join their team and help them expand their brand presence and market reach.

Job Summary:

The Marketing Manager will play a pivotal role in developing and executing marketing strategies to drive brand awareness, generate leads, and support business growth. This role involves managing social media channels, overseeing branding initiatives, organizing events, and creating marketing campaigns. The ideal candidate will have a strong background in marketing, with a proven track record of successful marketing initiatives.

Key Responsibilities:

• Social Media Management:
• Develop and implement social media strategies to enhance brand visibility and engagement.
• Create and curate compelling content for various social media platforms.
• Monitor social media trends, analyse metrics, and adjust strategies to improve performance.
• Engage with the online community, respond to inquiries, and foster positive relationships.
• Branding:
• Maintain and enhance the company’s brand identity across all marketing channels.
• Ensure consistency in branding and messaging in all communications and materials.
• Develop and manage brand guidelines and oversee their implementation.
• Events Management:
• Plan, coordinate, and execute marketing events, trade shows, and industry conferences.
• Develop event strategies to maximise lead generation and brand exposure.
• Collaborate with internal teams and external vendors to ensure successful event execution.
• Brand Awareness:
• Design and implement campaigns to increase brand recognition and market presence.
• Utilize various marketing tools and techniques to promote the company’s products and services.
• Conduct market research to identify opportunities for enhancing brand awareness.
• Lead Generation:
• Identify and target potential leads through various marketing channels.
• Develop and manage lead generation campaigns to support sales efforts.
• Track and analyse lead generation metrics, adjusting strategies as needed to improve results.
• Collaboration:
• Work closely with the sales team to align marketing efforts with business objectives.
• Coordinate with the product development team to understand and promote new offerings.
• Collaborate with external partners, agencies, and vendors to execute marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably within the Mechanical & Electrical industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of social media platforms and digital marketing techniques.
• Excellent communication, writing, and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., CRM, analytics platforms).
• Creative thinking and problem-solving skills.
• Strong analytical skills to interpret data and make informed decisions.