Four Northern Ireland business women are among the first 100 professionals in the world to become accredited advisors in a globally recognised marketing model that will help businesses plan a recovery from the devastating economic impact of the pandemic.
As SOSTAC Certified Planners, marketing strategy experts Lydia McClelland, Denise Hamill, Christine Watson and licensed tutor Debbie Rymer are actively working with companies to improve their digital presence to survive in a world at battle with the devastating impact of the Covid-19 virus.
Voted in the top three business models worldwide by the Chartered Institute of Marketing (CIM), SOSTAC Certified Planners are equipped with the skills and knowledge required to help organisations develop and implement highly effective marketing strategies that align with overall business strategy. They can also help businesses tackle skills gaps and ensure sustainability in uncertain times.
Christine Watson of Watson & Co Chartered Marketing explained: “SOSTAC is a robust framework that helps assure all stakeholders that marketing investments move beyond panic firefighting to align with the changing opportunities that exist in the marketplace and deliver positive return.”
Denise Hamill of Digital Den Marketing added: “Utilising SOSTAC methodology for strategy development will help businesses develop a much clearer strategic approach.”
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