ULSTER University is helping a Limavady-based company launch a revolutionary new product range into key global markets.
Arbarr Electronics, specialising in the design and manufacture of energy storage systems, is collaborating with Ulster University through a Knowledge Transfer Partnership (KTP) to establish Arbarr as a recognised brand within the global energy storage market.
The KTP focuses on the development of an innovative business model that analyses global market opportunities for the company’s ground breaking energy harvesting technology.
This new model underpins the development of the company’s newest product range, Power Silo, which is being targeted at international markets.
The Power Silo product range offers intelligent modular energy storage systems that harvest electricity from mains, vehicles or renewable energy sources for use in areas where electricity is unavailable, unreliable or cost-prohibitive.
Arbarr’s technical director John-Paul McCorley said: “The KTP programme has allowed Arbarr to strengthen its emphasis on marketing and business development and has led to the establishment of a number of strategic partnerships, an enhanced digital marketing presence, and a raised profile both through industry events and trade shows.
“The Power Silo concept is a first of its kind and Ulster University has provided invaluable support in helping Arbarr re-establish itself as a product-oriented and commercially-minded enterprise.”
Amanda Fullerton, business development manager at Ulster University, said: “Through the KTP programme, Ulster University has helped Arbarr to enhance business opportunities in both domestic and export markets by developing a customer focused business research and development model.
“An example can be seen in the delivery of a first of its kind energy storage system for the Centre of Renewable Energy and Sustainable Technologies (CREST) in Enniskillen.
An Arbarr-led local consortium designed, manufactured and installed a first of its kind Power Silo allowing the centre to produce and store its own electricity.”