Invest NI’s Boosting Business programme is creating over 50 jobs in companies across Northern Ireland.
To date 18 firms have been able to boost their workforces by over 25 through the programme which provides mentoring support to help strengthen in-house management teams.
The latest company to benefit is Blue Zinc IT Ltd in Belfast which has secured a lucrative contract with AXA PPP Healthcare.
Founded in 2002, Blue Zinc IT develops and sells a range of practice management products targeted at the private clinic market, with specific focus on the rehabilitation sectors of physiotherapy, podiatry, osteopathy and chiropractic.
AXA PPP Healthcare will be using Blue Zinc IT’s TM2 case management system to develop an industry-leading service for its patients and clinics nationwide.
The contract success is a result of the firm implementing a strategic marketing plan and recruiting a senior marketing executive and a sales executive to boost its profile in export markets.
Ian Murphy, director of Invest NI’s Growth & Scaling Division, said: “Invest NI has been working with Blue Zinc to help the company capitalise on new market opportunities.
“Enhancing the sales team and implementing new marketing activities were identified as top priorities to help the company grow. The firm’s commitment to growth and to targeting opportunities in Great Britain is already paying dividends. This latest contract success will help position Blue Zinc IT competitively as it targets sales in Australia and other export markets in the future.”
Kyle Lunn, managing director of Blue Zinc IT, said: “Invest NI’s assistance came at a crucial time for our business and helped provide the framework for the growth of the company, of which the AXA PPP work is a key strategic element. As one of the largest private medical insurers in the UK, AXA PPP requires innovative solutions which we can deliver through our TM2 product range.
“This contract with AXA is an important milestone in the growth of our business which already supports hundreds of healthcare providers across the UK, Ireland and Australia.”
For information on how Invest NI can help your business to grow go to www.boostingbusinessni.com or call 0800 181 4422.