Jennifer Wilson is a senior Graphic Designer at Ardmore. She talks to nijobfinder about her career journey, what her role entails and why passion and the right attitude will always win.
Give a brief outline of your career to date
I graduated from University of Ulster, Belfast in 2013 with a degree in Visual Communication. Shortly after, I spent an initial short time at a creative advertising agency in Holywood which provided me with the chance to see how a ‘real life’ agency works in practice as well as gaining valuable and immediate experience. I was delighted to gain a position within Ardmore in 2014 as a Junior Designer. Fast forward six and a half years, I am now a Senior Graphic Designer with the added responsibility – and privilege – to help lead a small and dedicated team in a busy, fast-paced and exciting creative environment.
What was your favourite subject at school?
Without a doubt, Art. I have always been creative and I enjoy all aspects of the discipline, especially drawing. However, English Literature was a close second and I still love it now – there really is nothing better in life than getting lost in a good novel!
Did you go on to further/higher education? If so, what did you study and where?
I initially undertook a diploma in foundation studies. I loved the creativity of the graphic design sector, which is why I studied Visual Communication as my final degree.
How did you get into your area of work?
During a period of work experience as part of my course, I was amazed at what the designers could do and knew immediately I wanted to be the same as them!
Is this what you always wanted to do?
I wanted to be a special effects make-up artist or a visual merchandiser when I was growing up. I have always been creative and knew I wanted a job where I could put my creative talents to good use.
Were there any particular qualifications, or experience needed?
With any Graphic Designer job, the fundamentals of a design degree and experience are always preferred. A keen eye for design and a passion for creativity goes a long way.
Are there alternative routes into the job?
There’s not necessarily any set route into this industry. Experience is important, but attitude and a willingness to work hard and think strategically are all highly valuable attributes. Passion wins, however.
What are the main skills your job requires?
Creativity, generating ideas and visualisation would be the initial key elements, though communication also plays a vital role. In an often high-pressured, fast-paced environment, it’s important to be able to cope well under pressure while also managing work quickly and meeting deadlines – they can often come quickly!
What does a typical day entail?
Each day brings something different, from small press ads to large campaign roll outs, I can be designing for any format. I love the diversity the role brings.
What are the best and most challenging aspects of the job?
There is nothing better when you see your work out in the real world. Knowing that you were behind a particular piece of work brings a feeling of great achievement. Generating initial ideas can be challenging but collaboration is key.
How has COVID-19 impacted your business/role?
From an agency that thrives on collaboration, it was quite a shock to move so quickly to home working, but thanks to good technology and a passionate team, everyone adapted well, video calls became the norm and we continued to meet our deadlines. The hours were often long on some days but the commute was short! Always interesting to get a sneaky peek inside everyone else’s houses too!
What adjustments have you had to make?
As a team, we have learned to be even more flexible than ever and to always be ready with a Plan B, C and D. Using Microsoft Teams and a range of digital tech options, we are better equipped to work remotely than ever. We never stopped communicating as a team or regularly with clients, and we were never going to let Covid-19 stand in the way of our creativity.
Why is what you do important?
We create visual statements that makes a difference, changes behaviour, attitudes and builds awareness and knowledge.
What advice would you give anyone looking to follow a similar career path?
The design industry is highly competitive. I would suggest that any aspiring designers out there try and get as much experience as possible and don’t get knocked by rejection. Stay positive and don’t give up! Passion, attitude, great ideas and a willingness to work hard will win through.
What is the one piece of advice you would give yourself on your first day?
If I could see myself walking through the doors of Ardmore on my first day, I would tell myself ‘you’ve got this’.
Describe your ideal day off
I like to make the most of my days off, to get out and about. I love the drive along the Causeway Coast, so I’d start out early, stopping along the way to take in the scenery then end the day with a good bit of pub grub.
And finally, what’s the key to any successful job search?
Take time to research and find a job that suits you and a company that you want to work for. Don’t settle for second best – remember that you will produce your best work in a good working environment.
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