The advancement in technology over the past 25 years has changed the way in which humans interact and communicate to forever. The introduction of the ‘World Wide Web’ in 1990 has led to 95% of people in the UK now shopping online. People no longer go online – they live online.
Such advancements has led to a diverse range of jobs within the Digital Marketing industry, which demand a solid digital skillset. Candidates for such jobs must have a knowledge of Search Engine Marketing, Display Advertising, Paid Social Advertising, Video, Analytics and much more!
Despite half of all media spend in the UK now being digital, the skills gap in Northern Ireland is still evident making this a difficult industry to crack. So how do you go about increasing your chances of employment in this field? Our tips below are a great place to start:
Google Certifications
These free online exams are a fantastic way to be recognised by Google as an online advertising professional. Utilise the provided study packs in advance of your exams to ensure you receive your certified accreditation – a great addition to your CV!
Follow Key Digital Influencers/Blogs
Getting involved in the world of online blogging by reading, commenting and sharing digital blogs online. Check out Search Engine Land, Search Engine Marketing and PPC Hero to stay abreast of the latest trends!
Work Experience
Get your foot in the door – offer yourself up for paid/unpaid internships in local agencies to get real life experience of the job. This is also a great way to determine whether the job is for you or identify areas in which you would like to specialise.
Attend Events
Attending events relevant to the sector is a great way of networking with potential future employers and business leaders. Listening to them give insightful workshops and building your contacts is a fantastic way to increase your job prospects. There are many events you can including Digital DNA, Whatswhat.ie Big Expo, and various workshops about different aspects of Digital Marketing happening throughout the year.
Digital Courses
Enhance your CV with a Digital Marketing qualification – there are plenty to choose from both online and through the Digital Marketing Institute. Such courses will provide you with working examples to give you a more thorough understanding of the industry.
Be Passionate
The ever-changing nature of the industry means passion is key to success. Stay abreast of digital trends, get involved and prepare to be forever learning!
Nicole Hanna is currently undertaking her placement year at Loud Mouth Media as their Digital Marketing Assistant.
She developed a love of all things digital and social media whilst studying a BSc Hons degree in Public Relations at Ulster University.
Nicole has first-hand, recent experience of breaking into the digital industry through being proactive and following these top tips herself – having secured her position in the top SEM agency in the country, she has a thorough knowledge of exactly what is required to make it in digital.