REFLECT YOUR WORKING STYLE
IF you’re looking to make it as a professional creative, the all-important question is what makes one creative portfolio stand out from another. Pip Jamieson, founder of professional creative networking platform, The Dips, shares five top portfolio tips:
LESS IS MORE
Or as we like to say in the office ‘all killer, no filler’! This has been passionately advocated by all the creative directors we’ve ever worked with. Don’t worry if your portfolio isn’t bursting at the seams. What you leave out is as important as what you put in.
BE TRUE TO YOURSELF
Your portfolio should reflect your own aesthetic and clearly show the type of work you want to be doing.
SELF-INITIATED PROJECTS
Self-initiated projects are a great way of showing off your creative thought processes and what you are capable of. Projects could be anything from a personal identity, a competition entry, an exhibition, a zine, a pop-up store, a product range, short film or an installation.
CREATE YOUR OWN BRAND
Let’s face it, your own brand is the most valuable brand you’ll ever work on and one you’ll have complete creative license over. Creative agencies and employers can sometimes see thousands of portfolios a year, so creatives that develop their own identity can help catch their eye every time.
KEEP IT SIMPLE
When it comes to printing your portfolio, most senior creatives have the same firm opinion on design: Keep it simple — the work should own centre stage.