LATE last year Randox Careers launched a new recruitment campaign for their competitive APEX Programme, which employs first year undergraduates across various divisions.
The campaign, named #IamTheOneUU, began with a number of recruitment presentations in the Ulster University and employed a fresh approach to the way first years can apply for the APEX Programme, by inviting applicants to submit video auditions on social media platforms.
Using a video no longer than 15 seconds and a 140 character cover note, this method of application gave first year students the opportunity to effectively convey their personality, creativity, initiative and drive, in a lively and imaginative way; displaying why they are ‘The One’ for Randox.
Over 50 video auditions across Facebook, Instagram and Twitter were received by the team, who are currently reviewing the videos in advance of interviews, and are planning to roll out a similar campaign to Queen’s students this year.
Those who are successful at interview will have the opportunity to progress throughout Randox over the course of four years, moving from a summer of paid full-time work experience, to a paid placement year within the company, to ultimately obtaining a full time position at Randox, subject to gaining a 2:1 or above.
Linda Magee, Randox Human Resources manager, is excited that such a novel campaign has resonated so well with first year students.
She said: “The #IAmTheOneUU application process for the Randox APEX Programme has been a fresh and dynamic campaign that utilises the power of social media and harnesses the skills of the tech-savvy generation.”